Perinatal Health Media Toolkit

Media Toolkit: #PerinatalHealthSBIRT

To help with patient substance misuse and dependency screening and referral, two Perinatal Health Reference Guides have been developed and are available for Medical professionals to aid in this effort. To raise awareness of these resources and the use of Screening, Brief Intervention and Referral to Treatment (SBIRT), we have launched the Media Toolkit: #PerinatalHealthSBIRT

The Media Toolkit seeks to do the following:

  • Raise awareness about substance misuse, dependency, and substance use disorders (SUDs), as well as opioid use disorders (OUDs) that are common among Nevada adult populations, including among individuals of reproductive age and occur during pregnancy at an alarming rate with far reaching effects on both the parent and infant.
  • Promote the Reference Guides and the single best strategy we have to identify and help those that want assistance by adding Screening, Brief Intervention and Referral to Treatment (SBIRT), into the clinical setting.

The Reference Guides were developed in collaboration with CASAT at the University of Nevada, Reno and the Nevada Opioid Use Disorder, Maternal Outcome, Neonatal Abstinence Syndrome Initiative (OMNI) supported by the Association of State and Territorial Health Officials (ASTHO) Core Team and Provider Education and Practice Standards Workgroup collectively referred to as the Nevada Perinatal Health Initiative (Nevada PHI). These groups are excited to bring the Perinatal Health resources to communities in Nevada. We encourage partners to use the materials in the Media Kit to raise awareness around SUDs/OUDs and the Reference Guides to help by using the materials included to post weekly messages on your social media platforms.

Weekly Themes

  1. Opioid overdose is now the leading cause of accidental death among adults, surpassing motor-vehicle accidents, gun violence, and homicide.
  2. Drug-induced deaths are the leading cause of death for reproductive-age persons in the United States.
  3. Rates of Opioid Use Disorder (OUD) in pregnant and postpartum persons have increased, with some shocking statistics from recent studies
  4. Most major health authorities including American College of Obstetricians and Gynecologists (ACOG) and The Society for Maternal-Fetal Medicine (SMFM) regard screening for substance use to be a part of comprehensive obstetric care. Screening, Brief Intervention and Referral to Treatment (SBIRT) for substance use is the standard of care.

How to Use Weekly Packets

  1. Click on the button to download the images and text for your social media post.
  2. Unzip the file in your downloads folder.
  3. Upload the image labeled Facebook, Twitter, or Instagram to the corresponding platform. There are different file sizes requirements for each platform, using the correct specs will enhance the visual aspect of your post. 
  4. Open the text file and copy the text to include in your post. 
  5. Paste in the text and share post.